Maybe (just maybe) Finding the Right Focus
The past two weeks have been a deep dive into the world of commercial insurance. Interestingly, while it’s become harder to find new people to talk to, the conversations I’ve had have been very interesting, especially around the challenges insurance producers face with prospecting.
These conversations are making me genuinely excited about narrowing in on a niche where we can clearly apply a proven AI approach. Right now, AI-powered Sales Development Representatives (SDRs) seem especially promising, because sales effectiveness is absolutely critical for producers and offers a tangible, easy-to-demonstrate ROI. Existing AI SDR vendors are general based and don’t cater at all to a narrow niche like commercial insurance.
Looking at other sales and marketing vendors already established in this space has been enlightening. Many have been around for years, and from what I’ve observed, there’s less need for us to compete directly and perhaps more opportunities to collaborate using a fresh, AI-centric approach. Its a space I’m excited to try and enter.
I’ve also found myself learning a ton by getting hands-on coding the initial prototype. While I’ve shifted my startup-building philosophy toward demand-driven methods over the last year (talking extensively with potential users to uncover real “pull”) it’s reminded me how much personal satisfaction I derive from building and creating. Sometimes, I think this joy of building gets overlooked in my relentless push to sell.
On the practical side, adopting Claude Code has been transformative. What an incredible tool, it’s genuinely a game changer.
Excited to see where this focus takes me next and show you what I’ve been building in the coming weeks.
#HappyLearning